LAHORE: The Pakistan Cricket Board (PCB) on Thursday terminated the contract of the HBL-Pakistan Super League (PSL) 2020 international media rights partner following a series of breaches, including matters concerning payments.
According to a handout issued by the PCB: “Techfront International FZE had secured HBL PSL’s international media rights from 2019-2021, but thanks to a series of contractual violations, the PCB has terminated the agreement.”
Shoaib Naveed, Project Executive PSL, said: “The PCB works professionally and with integrity and transparency. during this instance, the partner, despite repeated reminders and discussions, did not honour its commitment and obligations, leaving the PCB with no other option but to terminate the agreement.
“The termination of the agreement at this stage was also necessary therefore the PCB had sufficient time to start out exploiting other avenues and partners for the longer term HBL Pakistan Super League events. Since its inception in 2016, the HBL PSL has become one among the foremost attractive and competitive leagues round the world.
“The PCB is already in discussions with various sub-licensees and relevant broadcasters within the international territories. the method is already underway to make sure a strong media rights strategy for the HBL Pakistan Super League 2021 and onwards.”
The PCB reserves its rights in terms of claiming appropriate remedies and damages, and can be taking strictest possible measures to make sure and safeguard the league’s interests also as its valuable stakeholders.
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